Who We Are

We serve students who would otherwise go unnoticed.  Those who don’t have access to the technology, resources, and professional networks that can empower them to pursue their dreams. We provide them with a safe place to be seen, heard, and believed.

"Show me and I forget. Teach me and I remember. Involve me and I learn."
– Confucian philosopher, Xun Kuang

Our Mission

Founded in 2006, Passion for Life creates opportunities for metro Atlanta youth living in economically disadvantaged, high-risk environments.

Our mission is to provide forward-thinking career coaching and immersion opportunities to transform passions into rewarding careers. 

We achieve our mission through our 4-I Career Immersion Framework - a fun and holistic curriculum designed to coach students through the process of: 

  • Investigating their career options,
  • Immersing in transformative experiences,
  • Identifying their focused career selections, and 
  • Implementing an actionable passion-oriented career plan. 

How We Started - Our Inspiration

Student and mother attending a graduation

Who We Serve

We strategically partner with nonprofits serving under-resourced youth and Title I schools within the Atlanta Public School system. 

A typical Passion for Life student lives at or below 125% of the poverty level, with an average household income of $25,000/year. Many of our students live in single-parent or grandparent-guardian homes and receive free or reduced lunch.

According to the Penn Institute for Urban Research, a child raised in metro Atlanta by a family in the bottom fifth of the national family income has less than a 5% chance of reaching the top quintile.

We want to change that statistic. 

Despite facing influential external factors like crime, drugs, and caregiving for siblings to support their family, our students possess the characteristics of a leader and demonstrate the passion, drive, perseverance, and vision to succeed.

Social Justice Commitment

Passion for Life, Inc. stands in full support of social justice for the Black community. In addition to standing with our community leaders, we are committed to driving social change by equipping Black youth to emerge out of a cycle of poverty and income inequality.

Our programs create an education to employment pathway that will increase career opportunities for Atlanta’s youth. Our services directly contribute to individual and community economic development and job-readiness skills training; mitigating the effects of poverty and economic hardships in an environment plagued by poverty and limited opportunities.

We ensure that every student selects career options that are aligned with their passions, core strengths and develop a clear plan to achieve their desired career. Through individualized career coaching and immersive career exploration and experiences, students are better able to assess potential options upon graduation.